Taco Bell X PlayStation VR

I recently had the pleasure of working with the awesome Taco Bell Design team to create assets for their partnership with Sony Playstation. The campaign is for the new PlayStationVR headset which Taco Bell created a special $5 Big Box deal for a competition where customers could win a new VR headset bundle. My role was to creat 3D assets that were going to be used on all packaging and promotional material for instore and online.

These are a few of the initial concepts for the packaging elements, Explorations of VR and 3D, 
The artwork needed to be more generic and not incorporate game artworks.

The below was a slightly more generic approach using the VR mask in a POV style with UI elements to create an in game feeling.

The below was a more generic 3D approach using depth to create the idea of 3D and VR

In the end Taco Bell and Sony took the decision to keep things more generic and decided to use the 3D Type on a generic background.

Thanks for taking a look.  An appreciate is always appreciated :)  Keep in touch...

Back to Top